ChangeThis Manifesto "I Am The Walrus" Released!

In any kind of release statement, you normally start out pitching your product. We'd like to start by saying--Thank You! Our heartfelt appreciation goes out to the team at ChangeThis. We asked them to help us emulate the experience of a Beatles album for our latest manifesto "I Am The Walrus: Lessons In Personal Branding From The Beatles". They didn't just produce a great product and make it look effortless; we think you will agree that they did an outstanding job.

Thus, we are delighted to announce the release of "I Am The Walrus: Lessons In Personal Branding From The Beatles" on ChangeThis. This manifesto is the result, not only of a lot of effort, but of our own experiences in creating and establishing our brand. In it we discuss what it takes to be a brand by exploring branding lessons learned by The Beatles...but there is more to it than that.

The possibility of finding and spreading remarkable ideas, creating great things, and sharing them with others represents a wealth of opportunity (largely untapped). We hope that reading our manifesto helps you figure out your brand; that it encourages you to take some risks and be extraordinary. It's easy to stay put and avoid change, but when you look back will you wish you'd said yes to do something different? We chose to say yes and we are doing something different...with a little help from our friends.

After checking out our new manifesto, you can connect to our "bonus tracks" Jam Sessions or the Song Title Answers by clicking here to vist "I Me Mine". I Me Mine is a little experiment we put together to showcase what it takes to develop your personal brand. So click over and enjoy the art of getting better. All the time.

Comments

[DoreenatDMS]

Yes, you're right: Change This did a really beautiful job -- but they were working with a *great/accessible" concept, and *great/accessible* content. Congratulations. Definitely manifesto-worthy.

Many thanks for sharing,
Doreen

"PS: I Love You" guys.